In-line with the brand identity project we ran for Topanga, we were tasked with creating a brand-new marketing site that aligned to their ambition in the foodservice technology market.
We worked with the Topanga team to construct a new website structure that allowed them to showcase their two flagship products side-by-side. New UI leant into the brand identity we had designed for them, providing clear product visuals that added context to complex AI systems. A carefully constructed colour palette gave us the tools to form a strong narrative, creating a hierarchy to highlight key information for users.
In Webflow, we built a user-friendly component library that prioritised simplicity, allowing Topanga’s marketing team to create new landing pages at speed. A flexible system was built for ease of use, ensuring new landing pages were on-brand and designed to increase conversions. Since the initial launch, we have continued to update their site as well as providing design support with branded marketing materials and social content.
"Overpass helped us not only launch a beautiful, engaging website, but also reimagined our brand. The process felt collaborative and thoughtful - they took the time to understand who we are, what we stand for, and how we want to show up in the world. The end result exceeded our expectations: a brand and digital presence that feels modern, cohesive, and authentic. The Overpass team is wonderful to work with - we couldn’t have asked for a better partner!"
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