The outreach industry is plagued with complex and corporate feeling products, aimed at large businesses with dedicated sales teams. Caide wished to create a platform that was the antithesis of these products, instead aligning with creative businesses where the leadership and management will likely be the users of the product, rather than sales personnel. The product needed to be approachable and useable for time poor users with limited knowledge of this type of new business development.
We worked through UX flows and and lo-fi wireframes to create Caide’s product from scratch. We opted for a kanban-style layout that campaign managers would be comfortable with, taking cues from successful AI models to craft an agent that would guide rather than disrupt. Running a brand sprint in parallel allowed us to quickly envision the product UI and create a comprehensive design system in Figma, utilising design tokens that aided swift development from Caide’s in-house team.
"We entrusted Overpass Studios with our brand identity as an early-stage startup. While leaving such an important component of our business in external hands was initially daunting, Overpass made the process remarkably easy and enjoyable. Their Brand ID workshop enabled us to clearly express our expectations. We were immediately impressed with the three brand routes they presented, making the refining process smooth and efficient. The final result exceeded our expectations."
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