After evolving from being a next generation warehouse management system to an all-in-one fulfillment platform, Pimento came to us for a design-only website project. The Pimento team were looking for a website to set them apart from competition in an increasingly congested market.

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We worked with Pimento to create a website that showcased complex simplicity: a powerful product that almost anyone could use. Opting for a clean base allowed Pimento to showcase technical product features with ease, creating an inviting site that avoids alienating its users.

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As part of the project, we also redesigned the Pimento wordmark, using a minimal typeface that opened up the brand to a unique sticker system. To reflect their users, we wanted to create a unique brand asset that showcases the company name in a range of styles, mirroring the different brands that Pimento has taken under its wing. The Pimento site is currently in development and is due to be launched later this year.