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Frankie Hildrick

Frankie Hildrick

Senior Designer
Expertise
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Brand
Years industry experience
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Brand
min read
What makes a great brand or product name (and how to find yours)
Brand
min read

What makes a great brand or product name (and how to find yours)

It’s one of the hardest tasks you’ll face as a new business — this is our guidance on finding a name you’ll be proud of for years to come.

Frankie Hildrick
Frankie Hildrick
Senior Designer
Published
16 Feb 2023
Last updated
29 Jan 2026
Frankie Hildrick's recommended resources
Content
min read
ChatGPT is a tool, not a human replacement - here’s how you should use it.

ChatGPT is a tool, not a human replacement - here’s how you should use it.

As Microsoft invests $10 billion into their partnership with OpenAI, this is what you should know about the latest generation of language processing models.
Frankie Hildrick
Frankie Hildrick
Senior Designer
Published
29 Jan 2026
Last updated
29 Jan 2026
Brand
min read
Get funded: the key elements investors will look for in your Series A pitch deck

Get funded: the key elements investors will look for in your Series A pitch deck

Statistics suggest only 20% to 30% of seed funded startups get Series A funding, the lowest follow-on from any round. This is how we'll improve that figure.
Frankie Hildrick
Frankie Hildrick
Senior Designer
Published
29 Jan 2026
Last updated
29 Jan 2026
Frankie Hildrick's favourites
Content
min read

ChatGPT is a tool, not a human replacement - here’s how you should use it.

As Microsoft invests $10 billion into their partnership with OpenAI, this is what you should know about the latest generation of language processing models.

ChatGPT is a tool, not a human replacement - here’s how you should use it.
Frankie Hildrick
Senior Designer
Published
29 Jan 2026
Last updated
29 Jan 2026
Brand
min read

Illustration and photography: Using visuals to enhance your brand

Learn the strengths of each medium, and how to use each to enhance an emotional connection.

Illustration and photography: Using visuals to enhance your brand
Frankie Hildrick
Senior Designer
Published
29 Jan 2026
Last updated
29 Jan 2026
The latest from Frankie Hildrick
Brand
min read

Why you shop with just a few brands

A story, told authentically, with meaning and purpose behind it, can’t be copied. What’s yours?
Why you shop with just a few brands
Frankie Hildrick
Senior Designer
Published
29 Jan 2026
Last updated
29 Jan 2026
Websites
min read

Words that convert: secrets to writing copy that drives results

People think that websites sell products and services, they don’t, words do. This is our guide on writing copy for high conversion.
Words that convert: secrets to writing copy that drives results
Frankie Hildrick
Senior Designer
Published
29 Jan 2026
Last updated
29 Jan 2026
Content
min read

Winning hearts and minds: the unstoppable power of creator-led marketing in the attention economy

The creator economy is currently estimated at $104.2 billion and has more than doubled since 2019. Here's what you need to know.
Winning hearts and minds: the unstoppable power of creator-led marketing in the attention economy
Frankie Hildrick
Senior Designer
Published
29 Jan 2026
Last updated
29 Jan 2026
Brand
min read

Using colour to create a strong brand identity

How colours make us feel has both biological and sociological origins. But for now, you must only ask yourself one question, how do different colours make me feel?
Using colour to create a strong brand identity
Frankie Hildrick
Senior Designer
Published
29 Jan 2026
Last updated
29 Jan 2026
Brand
min read

Three ways to increase your ROI on creative investment

Startups live or die on their ability to invest in the right areas, here’s our advice on maximising your creative spend.
Three ways to increase your ROI on creative investment
Frankie Hildrick
Senior Designer
Published
29 Jan 2026
Last updated
29 Jan 2026
Brand
min read

The art of managing a remote team: how to lead and motivate from afar

With the right frameworks and guidance, remote work can be every bit as productive and fulfilling as the office. Here are 8 ways to elevate company culture in the new hybrid world.
The art of managing a remote team: how to lead and motivate from afar
Frankie Hildrick
Senior Designer
Published
29 Jan 2026
Last updated
29 Jan 2026

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