Telmi is the worlds first podcast creation app for kids, to help them improve communication and self confidence. The Telmi team needed a minimum viable product and brand to launch their brilliant idea to the world. We worked with the team through a series of remote workshops to help them define their brand and product vision. Once the vision was defined and articulated we rapidly prototyped a product that was tested with kids and parents. As part of the branding process we ended up creating the Telmi-verse, a range of custom illustrated worlds and characters to communicate with the kids in product and across their marketing channels.