B2B SaaS branding & website Agency
We design distinct B2B brands and websites
Overpass Studio is a UK-based brand and website agency that helps sales-led B2B SaaS brands standout in the market through brand, website and content design that improves all existing and future marketing efforts.
B2B DESIGN PRINCIPLES
Our Guiding Principles
We believe distinct design is the strongest differentiator a B2B brand can have in 2026
B2B strategy and SaaS expertise
Our process is highly collaborative involving the client in strategic and creative workshops that take a playful approach to delivering world-class work.
Our design principles
Our design work is data-led and distinctive. This provides high levels of R.O.I for growing SaaS companies by improving the effectiveness of all existing and future marketing and sales efforts.
B2B strategy and SaaS expertise
Our process is highly collaborative involving the client in strategic and creative workshops that take a playful approach to delivering world-class work.
B2B strategy and SaaS expertise
Our process is highly collaborative involving the client in strategic and creative workshops that take a playful approach to delivering world-class work.
Trusted by growth-stage B2B SaaS startups
“Feedback was received really well and it was always clear to me what we could be flexible on and they were able to come up with creative solutions to some of the trickier ideas to implement. ”
“Our initial conversations about brand identity were invaluable. You truly listened and helped us define our business values.”
“Overpass made the process remarkably easy and enjoyable. Their Brand ID workshop enabled us to clearly express our expectations and the final result exceeded our expectations.”
“Overpass did an excellent job revamping our website within a tight timeline. Their approach to planning website production allowed us to stay on track and meet our hard deadline.”
“We have worked on many projects with Overpass, including branding, product development and website redesign. They are an extension of our team and understand our business as well as an employee does.”
“Overpass as knocked it out of the park. Our CMO described it like someone truly knew our brand and had found the right ways to improve it.”
“Landing page design sprit. Designed and developed in under 4 weeks.”
Our Services
Our core services:
We create high converting websites for sales-led B2B SaaS companies. Our method improves your clarity of offer and customer value perception of your product.
We take a component first approach when developing in Webflow. Which results in a highly scalable and easy to maintain website for founders and marketing teams.
Send us your URL and we redesign and rewrite your website hero section for free in 5 days.
Sign up to a senior fractional design team to create all your marketing and sales content for the same price as hiring a junior graphic designer.
We take a component first approach when developing in Webflow. Which results in a highly scalable and easy to maintain website for founders and marketing teams.
Interested to learn more about our design services?
If you have any questions about our process, pricing or work please ask us anything via our form below.
THE OVERPASS TEAM
Meet our team
Matt and Max have varied professional backgrounds, from launching startups to working in global FTSE 100 design teams. Today, along side their team they apply that knowledge to help B2B SaaS brands grow by design.
Our team culture
We believe that how you work is as important as the quality of the work itself. We strive to deliver a collaborative, professional and enjoyable experience for all our clients.
Go above and beyond
Rebranding and website projects are labours of love which require high levels of involvement, from both client and agency teams. Knowing this we go above and beyond in every interaction to ensure you have a brilliant experience working with us.
Make work feel like play
Somewhere along the way B2B became a bit safe, boring and bland. We believe that being playful results in better creative work. We create enjoyable collaborative workshops and creative processes to bring a bit of play back in the day.
Experiment always
We treat our design process like a product. Making incremental measured improvements to everything we do to ensure we are leveraging the latest tools and technology to keep our process and creative work at the forefront of the industry.
OUR LATEST ARTICLES
What insights await in our articles?
We share the same B2B strategy, brand and website resources and frameworks we use every day with our paying clients... for free.
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In-frequently asked questions
Well, coffee’s on us and we always start from there––so you’re £3.40 better off from the start. But let’s head down to our local coffee shop or jump on a video call and we’ll promise to put a fair price on creative magic.
Timeless designs can’t be rushed into existence, but after many years of doing what we do best, we’ll give you a solid timeline to work to.
Of course, always, 100 times yes. We’ll happily sprinkle some extra shine on your designs. All you have to do is say those magic words. 🎈
We’ve heard that size matters, so don’t worry we’ll design you a logo that is as happy on a reusable coffee mug as it is on a billboard in Times Square. 🏙️ (P.S. We've actually had a logo on a billboard in Times Square.)
Probably not––we won’t make false promises or set unrealistic timelines. We’re proud of our work and are upfront about the time it takes. We believe it’s best for both parties.