We use a proven brand-building process designed to create unique and meaningful identities before positioning them for maximum traction in the market.

Market research

An in-depth analysis of your market, audience and business model provides the foundation for bold strategy and successful positioning.

Brand identity creation

Distinct and timeless visuals, all backed by user-led research and a collaborative approach where you work closely alongside our directors and design team.

Messaging and tone of voice

Brand messaging frameworks, tone of voice principles and conversion-centric website copy, penned by Overpass wordsmiths. Robots need not apply!

Brand strategy and positioning

We uncover your brand's mission and vision, refine unique selling points, and research users. Then, with strategic milestones and ongoing support, we position your brand for maximum impact.

Brand transformations

Breathe new life into your business with a transformational process which reimagines and refines your identity and voice before strategically positioning you for market success.

Brand guideline creation

We meticulously craft a comprehensive guide, detailing every aspect of your new brand and its usage. Whether it's your fonts, colours, language, or logos, we'll make sure you maximise your creative investment.

Hospitality Tech
Delivery apps
Arts & Culture
Food & Drink
Hospitality Tech
Delivery apps
Arts & Culture
Food & Drink

Word on the street

View all testimonials

Overpass have been a part of our journey since day 1, from brand ideation through to BAU graphic design work. They are friendly, flexible, and excellent creatives.

Hannah Samano