Our strategic approach to product branding ensures your startup stands out in market and tells a story that customers feel connected to and love to support.
We have two brand sprints designed specifically for SaaS businesses. If you need more guidance, hit the form below.
We believe good businesses sell products, but great businesses sell stories.
Brands aren't just logos; they're stories, values, and aspirations. All discussed over tea and biscuits by your customers.
Purpose and mission are paramount. Design works to reflect and amplify your brand story, not the other way around.
Impactful brands think long-term, pursuing meaning and timeless design whilst steering clear of trends.
Overpass sprints take you from zero to hero in a month, crafting SaaS brands that stand out and resonate with customers.
Brand launch is right for you if:
You need to achieve market fit and stand out from competitors
You want to craft your brand story and understand your customers
You seek direction for your brand's appearance and voice
Word on the street
See case study“Lorem ipsum dolor sit amet consectetur. Vestibulum posuere nunc vitae scelerisque, Quam diam ipsum lacus .”
Name Surname
Founder & CEO
Word on the street
See case study“Lorem ipsum dolor sit amet consectetur. Vestibulum posuere nunc vitae scelerisque, Quam diam ipsum lacus .”
Name Surname
Founder & CEO
Word on the street
See case study“Lorem ipsum dolor sit amet consectetur. Vestibulum posuere nunc vitae scelerisque, Quam diam ipsum lacus .”
Name Surname
Founder & CEO
Brand launch is right for you if:
You need to achieve market fit and stand out from competitors
You want to craft your brand story and understand your customers
You seek direction for your brand's appearance and voice
Word on the street
See case study“Lorem ipsum dolor sit amet consectetur. Vestibulum posuere nunc vitae scelerisque, Quam diam ipsum lacus .”
Name Surname
Founder & CEO
Featured branding projects
Brand-specific branding to maximise your conversion.
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Rather chat on the phone? Or perhaps a coffee at the studio?
Summary statement of the phased work shown below
Client surveys gather essential insights into a business's origin, values, goals, audience, and competition to lay the foundation for distinctive branding.
Customer surveys delve into the perceptions and language of your clientele, revealing how they perceive and speak about your brand and its offerings.
The discovery workshop identifies the brand's core values, principles, vision, and it’s story, before setting the groundwork for a strategy that will shape impactful customer interactions.
Branding is the art of standing out. We work to understand the market in order to create a brand that is distinct and stands apart from its competition.
The visual workshop looks to uncover a client's visual preferences, serving as a pivotal step in transforming written strategy into cohesive brand territories, style-scapes, and UI design.
Brancepts build on from stylescapes, creating visual concepts that underpin your brand’s new strategy and message.
Brand stylescapes are visual mood boards presenting potential brand directions, each backed by strategic rationale derived from earlier discovery and research work.
Brand guidelines consolidate the entire process into a comprehensive document, guiding the visual and verbal direction of the brand to guarantee consistency and successful implementation.
Waiting list
Open slots
Open slots
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Dive into a comprehensive analysis of your market and target audience. Lay the groundwork for a strategy that builds an audience and positions you distinctively.
We uncover your brand's mission and vision, refine unique selling points, and research users. Then, with strategic milestones and ongoing support, we position your brand for maximum impact.
Transform your essence into a visual narrative. Tailored, evocative, and unmistakably you, we craft brand identities that linger in the hearts and minds of your customers.
Breathe new life into your business with a transformational process which reimagines and refines your identity and voice and ensures you are ready to face tomorrow's challenges.
Words sell products. Craft a consistent voice that embodies your brand, engages your audience, and tells your story with eloquence.
Consistency is key. Our detailed brand guidelines ensure your brand shines consistently across all touch points, maintaining integrity and guaranteeing output.
Unlike other agencies that will charge by the revision at premium prices, we offer unlimited rounds of revisions until you are happy with the outcome.
I’ve got a doodle on a napkin, can you turn it into a famous logo?
Sure, every icon starts somewhere! But remember a brand is not just a logo, it’s an idea and story you’d like people to associate with you. Your napkin might just be the beginning of something legendary.
I run a business. So, I've got a brand, right?
Kinda. Every business has a brand by default—it's how the world sees you. But a purposeful, well-crafted brand? That's more than just a name. It's the soul, the vibe, the whole experience.
I’m not ‘artsy’ and my favourite ice cream is vanilla. Will I still be able to take part?
100%! Vanilla's classic for a reason. And you don't need to be Picasso; you just need to be you. We're here to bring your vision to life, in all its unique glory.
Is branding just about aesthetics? Or is there some brainy strategy stuff in there too?
Looks matter, but it's the brains behind the beauty that count. Branding is a strategic game, blending understanding, positioning, and consistency. It's not just the book cover, but the entire gripping novel.
Branding sounds fancy. Why can't I just slap together a logo and call it a day?
Branding is the entire journey—every touch, every emotion, every memory. Imagine a cake. A logo is the cherry on top, but branding? It's the flavour, the texture, the very essence of the cake. It’s what makes people tell their friends and return for seconds.
I'm new to this. Can you break down the whole branding shebang in simple terms?
Think of branding as your business's personality. It's the looks (logos, colours), the talk (communication style), the feels (emotions you evoke), and the master plan (your strategy).
In an AI-driven world, how do you keep the human touch alive in branding?
Branding is all about the human touch. We dive deep into stories, emotions, and genuine connections. AI might give us ideas, but real creativity? That's all human, baby.
What is a brand purpose? Does my business need one?
Brand purpose is the heartbeat of your business—it's the 'why' behind what you do. It's not just about selling products or services; it's about the impact you want to make in the world. And yes, every business benefits from having one. It's the compass that guides your actions and resonates with your audience.
Why does a tone of voice matter? What even is a tone of voice?
Tone of voice is the unique way your brand communicates—it's like your brand's personality shining through words. Ever read a message and felt its warmth or its sass without seeing a face? That's tone of voice at play. It matters because it's how you connect, stand out, and remain memorable in a world full of chatter.
Why do I need a brand strategy?
A brand without a strategy is like a ship without a compass. Sure, it might float, but where's it going? Brand strategy is your roadmap—it defines your goals, your audience, and how you'll reach them. It's the master plan that ensures every move you make aligns with your brand's purpose and vision.
What do I get at the end of the process?
Upon completion, you will receive a detailed brand guidelines document, outlining the precise implementation of your brand across all customer channels. Accompanying this will be all essential brand assets to ensure a unified visual narrative and a messaging framework which will guide your team and content writers in maintaining a consistent brand voice.
How long does it take?
From initial conversations through the delivery of guidelines and brand assets, we’ll deliver your new brand in just 30 days.
I'm juggling a lot. How hands-on do I need to be in this process?
While we'll be doing the heavy lifting, designing, and strategising, we'll need a couple of hours from you each week. This time will be spent workshopping ideas, fine-tuning details, and ensuring everything aligns with your vision.
I am not in Brighton does that matter?
Not in the slightest. We've run workshops with brands spanning continents and time zones. Plus, all creative work is stored and shared online, ensuring it's accessible to you anytime, anywhere. But if you’re passing by, let us know so we can pop the kettle on.
What is a workshop?
A workshop is an interactive session where we collaboratively delve into specific topics or challenges. It's a space for brainstorming, sharing ideas, and co-creating solutions. Unlike a typical meeting, which might be more about sharing information or updates, a workshop is hands-on and creative.
