Website strategy and design and for B2B SaaS startups
Take a look behind the scenes of our tried and tested B2B website strategy and design process that focuses on improving clarity and conversions from day one.
We start by choosing either a website refresh or website redesign strategy depending on your needs.
Website refresh
A fast tracked project that focuses on elevating the look and feel of your website without modifying the structure and content to heavily.
"We love our partnership with Overpass. We have worked on many projects with them, including branding and messaging, fundraising decks, product development, sales and marketing, and website redesign. They are an extension of our team and understand our business as well as an employee does."

Adam Montgomery
Why Choose Overpass?
We have redesigned 50+ websites over 5 years and our clients choose to keep working with us for on average length of X years.

B2B strategy and SaaS expertise
We guide you through ICP definition, product messaging and positioning as part of our website process to ensure your site converts more highly qualified leads.
Scalable design systems
As part of the website revamp we deliver a library of components and website section templates. This allows you to scale efficiently and manage your own website internally in the future.

Optimised for clarity and CRO
In order to improve conversions, first you must improve clarity. Our strategy workshops our engineered to align your team and ours on your product offer.
Our process
We have redesigned 50+ websites over 5 years and our clients choose to keep working with us for on average length of X years.
Recent work
Some of our recent client launches from 2024

Centrifuge
Redesigning and developing a Fintech SaaS marketing site for finance managers and investors

Commsor
Refresh and rebuild the Commsor marketing website one page at a time elevating the UX, UI while improving the SEO performance.
We take a collaborative approach to defining the strategy and architecture of your site to ensure it is future proofed and allows for effective scaling when growth occurs.
Strategy workshop
Our remote workshop series align your team and ours on everything from ICP definition to product proposition and category analysis.
Information architecture
This is a simplified visual representation of your website, so you can see the page and navigational structure.
Product messaging
Our messaging framework and workshop gives you complete clarity on your product offer and how to articulate it for web.
Wire framing
Building upon the specification and Information architecture we create a complete set of desktop and mobile wireframes.
We bring to life your website to life with pixel perfect interface design, custom content and micro animations.
Art direction workshop
Building upon the specification and Information architecture we create a complete set of desktop and mobile wireframes.
Stylescapes
These are next generation mood boards that bring to life your future website
Design system
We create a scalable and flexible library of components and sections that allow you to manage your site with ease.
Content design and animation
From custom illustrations to product animations we deliver a white glove service and create absolutely everything for your website.
Development preparation
You can work with us in a design only or design and development capacity. Either way we prepare our design files to ensure the development handover is frictionless.
40+ success stories
Our results speak for themselves and we will let our clients sing our praises without tooting our own horn.

"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare."
Mac Reddin

"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare."
Veronique Trang

"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare."
Georgina Cooke

"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare."
Maddy Muirhead

"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare."
Hannah Birch

"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare."
Adam Montgomery

"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare."
Tabetha Cushway

"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare."
Hannah Samano
FAQs
Ask away. From our culture to our creative process and pricing models. Nothing to hide here.
It is a retainer model that allows product marketing teams to have access to our strategists, designers and developers at a comparable monthly cost to hiring a single designer. You can pause or cancel anytime.
On our Essential Engine tier you get 25 hours per month of design and development. Plus a dedicated project manager.
On our Vision Builder tier you get 40 hours per month of design and development. Plus a dedicated project manager.
On our Growth Machine tier you get 65 hours per month of design and development. Plus a dedicated project manager, UX copywriter, conversion rate optimisation, heat mapping analysis and a monthly website strategy workshop.
We ensure all of your time with us is productively spent and used, as we proactively suggest tasks every month to ensure there is constant cycles of improvement.
We handle design and development tasks differently.
Our developers are always available to turnaround small tasks in 24 hours.
Our dedicated designers are booked to work on your website on specific days every week depending on what tier you are on. So you know exactly when we are working and on what.
Just that. We set you up in Linear (our task management platform) and you can add as many tasks to the backlog as you like. We work through them in order of priority
Small development tasks and bug fixes are typically resolves within 24 hours.
Designing and developing a entire new pages takes about 2 weeks including feedback rounds.
Book a call so we can talk you through the plans and recommend the best to solve your current problems.
Usually we recommend starting out on our Vision Builder tier and then we can take it from there. You can always bolt on more hours if you have more tasks you want us to get through faster.
All our subscriptions are rolling 90 day contracts which you can pause or cancel anytime.