A 1% Increase in conversion can double your growth

Website strategy and design and for B2B SaaS startups

Take a look behind the scenes of our tried and tested B2B website strategy and design process that focuses on improving clarity and conversions from day one.

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See our process

We start by choosing either a website refresh or 
website redesign strategy depending on your needs.

Website refresh

A fast tracked project that focuses on elevating the look and feel of your website without modifying the structure and content to heavily.

See Commsor refresh
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Website redesign

An in-depth process that looks at a radical visual redesign of your website and includes a restructuring of your web pages and can include a platform migration.

See Pepper redesign
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"We love our partnership with Overpass. We have worked on many projects with them, including branding and messaging, fundraising decks, product development, sales and marketing, and website redesign. They are an extension of our team and understand our business as well as an employee does."

Adam Montgomery
CRO, Pepper HQ
Pssst we have more of these glowing reviews...
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B2B DESIGN EXPERTS

Why Choose Overpass?

We have redesigned 50+ websites over 5 years and our clients choose to keep working with us for on average length of X years.

A SPECIALIST STUDIO
B2B strategy and SaaS expertise

We guide you through ICP definition, product messaging and positioning as part of our website process to ensure your site converts more highly qualified leads.

Scalable design systems

As part of the website revamp we deliver a library of components and website section templates. This allows you to scale efficiently and manage your own website internally in the future.

Optimised for clarity and CRO

In order to improve conversions, first you must improve clarity. Our strategy workshops our engineered to align your team and ours on your product offer.

B2B DESIGN EXPERTS

Our process

We have redesigned 50+ websites over 5 years and our clients choose to keep working with us for on average length of X years.

B2B DESIGN EXPERTS

Recent work

Some of our recent client launches from 2024

Lots more where that came from...
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UX Design

We take a collaborative approach to defining the strategy and architecture of your site to ensure it is future proofed and allows for effective scaling when growth occurs.

Strategy workshop

Our remote workshop series align your team and ours on everything from ICP definition to product proposition and category analysis.

A SPECIALIST STUDIO

The strategy survey

60 questions across 6 categories including brand, customer, product and category. This forms the stimulus for the workshops.

A SPECIALIST STUDIO

Website strategy workshop

A collaborative session defining your website specification. Focussed on prioritising business and user goals with technical requirements.

A SPECIALIST STUDIO

Website specification

Outlines your website strategy, architecture and communication strategy for each page. We also include a  feedback table to allow you to give precise feedback and assess our work.

Information architecture

This is a simplified visual representation of your website, so you can see the page and navigational structure.

A SPECIALIST STUDIO

The sitemap

A flowchart that shows all of your website pages and how they are structured and linked together.

A SPECIALIST STUDIO

Page information architecture

We detail the sections and narrative flow of each page. Allowing you to get a sense of the storytelling and flow of information.

Product messaging

Our messaging framework and workshop  gives you complete clarity on your product offer and how to articulate it for web.

A SPECIALIST STUDIO

Product positioning

We look at your category maturity and 3 closest competitors to inform your product positioning strategy and market opportunities.

A SPECIALIST STUDIO

Product narrative

From customer problems to core features, capabilities and benefits we work with you to define a messaging strategy that can be used across your marketing activity.

A SPECIALIST STUDIO

Homepage copy doc

We take the messaging strategy and write a best practice homepage copy doc crafted to convert and convey your product offer with maximum clarity.

Wire framing

Building upon the specification and Information architecture we create a complete set of desktop and mobile wireframes.

A SPECIALIST STUDIO

Low fidelity wireframes

Our first rapid pass of wireframes include contextual placeholder copy to give you an understanding of the narrative we want to tell.

A SPECIALIST STUDIO

High fidelity wireframes

We then refine the wireframes adding in detail so you have a complete set of desktop and mobile wireframes with ready to publish copy.

A SPECIALIST STUDIO

Interactive Prototype

The final deliverable is a interactive prototype you can click through to experience the full scale of your site and narrative before we commence with visual design.

Ui Design

We bring to life your website to life with pixel perfect interface design, custom content and micro animations.

Art direction workshop

Building upon the specification and Information architecture we create a complete set of desktop and mobile wireframes.

A SPECIALIST STUDIO

Category analysis

As a startup your strategy should be to stand out from your competitors. We start by visually charting your category and competition norms and find open spaces for you to own visually.

A SPECIALIST STUDIO

Inspiration safaris

We bring best in class inspiration from inside and outside your category and explore what you like and dislike as a team.

A SPECIALIST STUDIO

Visual axis

We map where you want to position your new website visual style and create collaborative mood boards that act as a starting brief.

Stylescapes

These are next generation mood boards that bring to life your future website

A SPECIALIST STUDIO

Stylescapes

We create 3 initial visual routes for you to give feedback on. These are a mix of original design work and curated graphics to convey an art direction.

A SPECIALIST STUDIO

Refined routes

Next we take 2 routes forward and refine the design takin on board your feedback and adapting the designs.

A SPECIALIST STUDIO

UI concept

The lead route is taken forward with additional feedback from your team and we create a website concept so you can see the route in detail before we roll it out across your wireframes

Design system

We create a scalable and flexible library of components and sections that allow you to manage your site with ease.

A SPECIALIST STUDIO

Elements

These are the elemental parts of your website that make up the foundation of your website. Includes buttons, typography, links and image blocks.

A SPECIALIST STUDIO

Components

These are the elemental parts of your website that make up the foundation of your website. Includes buttons, typography, links and image blocks.

A SPECIALIST STUDIO

Sections

Are configurations of components to create website sections. Such as feature grids, pricing blocks and forms.

A SPECIALIST STUDIO

Templates

Are configurations of sections to create page templates. These include home, product and pricing pages.

Content design and animation

From custom illustrations to product animations we deliver a white glove service and create absolutely everything for your website.

A SPECIALIST STUDIO

Custom graphics and illustrations

From iconography, to data visualisations and custom illustrations our team create pixel perfect content that communicates your product offer with clarity.

A SPECIALIST STUDIO

Product visuals

We take your product and bring it life for web. From simplifying or elevating UI elements to creating user flow animations.

A SPECIALIST STUDIO

Motion animations

We carefully consider on page micro animations and content animations to communicate your product with clarity and create an engaging website that does not distract.

Development preparation

You can work with us in a design only or design and development capacity. Either way we prepare our design files to ensure the development handover is frictionless.

A SPECIALIST STUDIO

Development notes

We capture design intent for every component and section so our development team can build hyper efficiently.

A SPECIALIST STUDIO

Quality assurance

Our 2 factor QA process ensures there are 2 rounds of internal feedback before any design or development is shared with a client. Saving you countless hours of feedback time.

A SPECIALIST STUDIO

Build plan

We work with you to deliver a strategic build plan, so we can launch core pages sooner and you can see value sooner and launch to market faster.

A 1% Increase in conversion can double your growth

40+ success stories

Our results speak for themselves and we will let our clients sing our praises without tooting our own horn.

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Mac Reddin

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Veronique Trang

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Georgina Cooke

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Maddy Muirhead

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Hannah Birch

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Adam Montgomery

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Tabetha Cushway

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Hannah Samano

FAQs

Ask away. From our culture to our creative process and pricing models. Nothing to hide here.

How does the subscription work?

It is a retainer model that allows product marketing teams to have access to our strategists, designers and developers at a comparable monthly cost to hiring a single designer. You can pause or cancel anytime.

How much time do we get from your team a month?

On our Essential Engine tier you get 25 hours per month of design and development. Plus a dedicated project manager.

On our Vision Builder tier you get 40 hours per month of design and development. Plus a dedicated project manager.

On our Growth Machine tier you get 65 hours per month of design and development. Plus a dedicated project manager, UX copywriter, conversion rate optimisation, heat mapping analysis and a monthly website strategy workshop.

We ensure all of your time with us is productively spent and used, as we proactively suggest tasks every month to ensure there is constant cycles of improvement.

How often do you work on our website?

We handle design and development tasks differently.

Our developers are always available to turnaround small tasks in 24 hours.

Our dedicated designers are booked to work on your website on specific days every week depending on what tier you are on. So you know exactly when we are working and on what.

What does unlimited design and development mean?

Just that. We set you up in Linear (our task management platform) and you can add as many tasks to the backlog as you like. We work through them in order of priority

What are typical task turnarounds?

Small development tasks and bug fixes are typically resolves within 24 hours.

Designing and developing a entire new pages takes about 2 weeks including feedback rounds.

Which plan is best for us?

Book a call so we can talk you through the plans and recommend the best to solve your current problems.

Usually we recommend starting out on our Vision Builder tier and then we can take it from there. You can always bolt on more hours if you have more tasks you want us to get through faster.

All our subscriptions are rolling 90 day contracts which you can pause or cancel anytime.