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Using colour to create a strong brand identity
Designers look to identify the colour schemes that guide audiences to feel a certain way, often before they even know what they’re looking at. In this article, we’re looking at the two main schools of thought around colour.
Why you shop with just a few brands
Consider your favourite brands. What is it that draws you to them? Is it really just the products they make? And why is it that each time you need a new laptop, or a new car, there’s one brand that rolls off the tongue?
"Overpass are incredibly responsive, open and willing to take a detailed and consultative approach, and always found effective solutions to our problems. We would not recommend them enough"
"They are professional, meet deadlines and are open to feedback. They provides excellent value for the dollar. "
"Overpass delivered the perfect solution... it has saved a lot of time, frustration and stress, making our design process infinitely more efficient."
"I found them to be creative, considered, calm, and highly professional at all times, achieving an outstanding result both on time and within budget."
THE EXPORT PARTNERS
"Overpass have been instrumental in creating a best in class user experience for Kasha"
DIGITAL DIRECTOR KASHA
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