The information architecture process allows you to crudely and quickly plan your content and communication strategy for the website.

 

This is a collaborative practice, all you need is a bit of imagination and the ability to draw boxes, no fancy design software needed :)

 

 

 

UX stands for user experience. We use wireframing and userflows to transform your information architecture into a website UX, a bit like an architectural floor plan. No wasted time on colour codes or pixel perfect spacing. 

 

Wireframing is a super efficient practice and allows you to get a sense of the scale and layout of your website.

 

We even make interactive prototypes out of our wireframes, so you can experience flowing through your website before we've even thought about button colours or typography.

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UI stands for user interface, which is the visual design of your website. We started by translating an existing brand document into a style guide.

Using the style guide as direction, we began exploring the visual design of the site. We think its essential to explore as many visual styles as possible on one page before diving in and creating a full website.

We wanted Soller's website to stand out visually in a fairly traditional and sometimes bland industry, yet retain their proffesionalism. So we worked with Alex Fairhead, a brilliant young designer and illustrator based in London, to produce some bespoke illustrations to help communicate Sollers company values. 

There is nothing quite like seeing the real thing, so please check out Soller's live website by visiting www.sollergroup.co.uk