Creating an E-commerce website to deliver health, education and personal care products to women across East Africa
Kasha is a start-up that delivers women's health, education, personal care and beauty products to women across East Africa. By offering confidential and discreet delivery and multiple ways to access health, products and information, Kasha is growing rapidly in the region. Helping hundreds of thousands of women to be independent, empowered and be in charge of their health every day.
Overpass was asked to re-define and re-design Kasha's E-commerce website. We worked closely with the Kasha team to define goals, creative process, E-commerce strategy, the user experience and visual design. Since the re-launch in 2019 Kasha attracted 350K new website users in Kenya and grew the average basket size by 248%. In Rwanda, the average basket size grew by 71%.
Overpass played a vital role in designing Kasha's main marketing campaigns throughout 2019 including bus wraps, billboards and social media advertisement.
Creative Strategy • E-commerce Website Design • Art Direction • Visual Design • Illustration • Print Design
" OVERPASS HAS BEEN INSTRUMENTAL IN CREATING A BEST-IN-CLASS E-COMMERCE USER EXPERIENCE FOR KASHA. HE WAS ABLE TO CATER TO OUR NEEDS AS A FAST PACED STARTUP AND WORK QUICKLY TO ITERATE ON OUR DESIGN. OVERPASS ARE CREATIVE AND PROACTIVE, AND CONTRIBUTED TO THE STRATEGIC VISION OF KASHA'S E-COMMERCE AS WELL AS DELIVER BRILLIANT DESIGNS WITH A KEEN EYE FOR DETAIL. OVERPASS UNDERSTANDS THE INTERSECTION OF BRAND, WEB DESIGN AND E-COMMERCE AND WORKED WITH KASHA'S TEAM ACROSS PRODUCT, ENGINEERING AND MARKETING TO SUPPORT BUSINESS AND GROW THE DIGITAL BRAND. OVERPASS ARE A DELIGHT TO WORK WITH! . "
HANNAH SAMANO / DIGITAL DIRECTOR / KASHA
" OVERPASS HAS THE ABILITY TO TRANSLATE VARIED BUSINESS CONCEPTS AND IDEAS INTO RELEVANT CREATIVES. THEY DEVELOPED FRESH CONCISE MARKETING MATERIAL THAT RESONATED WELL WITH OUR AUDIENCES. OVERPASS ARE PROFESSIONAL, MEETS DEADLINES AND ARE OPEN TO FEEDBACK. THEY PROVIDES EXCELLENT VALUE FOR THE DOLLAR. "
SUSAN NJERI / MARKETING MANAGER / KASHA